Audible partnered with influencers to amplify the launch of “The Last Showman,” an Audible Original featuring Usher, aiming to reach culturally aware, audio-focused audiences through social media. I was tasked with generating buzz and visibility around the release via TikTok, using engaging short-form video to spotlight Audible’s premium storytelling and diverse content lineup. My content strategy focused on blending Usher’s influence with a culturally resonant message, encouraging users to explore the platform’s offerings.