Bibigo’s goal was to introduce its Korean food product line to a wider, lifestyle-savvy audience through relatable influencer content. I was selected to create a TikTok campaign that expanded Bibigo’s visibility beyond its core customer base. The video content focused on food enjoyment, cultural relevance, and authenticity.
The Project
What I Brought To The Project
- Created snackable TikTok content emphasizing Bibigo’s cultural and culinary appeal
- Designed the campaign to target both followers and new audiences
- Strategically balanced product visibility with lifestyle content
Results & Impact
.PNG)
.PNG)
No items found.
