Chevy

The Project

2023

Content Creation

Chevy aimed to connect with a younger, sports-focused audience during the 2023 MLB All-Star Weekend by showcasing the Chevy Trax in a lifestyle-driven campaign. My content emphasized the car’s style, versatility, and utility for city drivers and event-goers. I aligned the energy of MLB All-Star Weekend with Chevy’s values of performance and innovation.

What I Brought To The Project

Captured the excitement of All-Star Weekend through lifestyle storytelling

Highlighted key features of the Chevy Trax in real-world, relatable use

Delivered high-quality visuals that fit seamlessly with brand messaging

Connected the vehicle with active, sports-loving audiences

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Chevy

Results & Impact

63,000+ views and over 62,000 accounts reached

2,562 total interactions, including 2.4K likes

Positioned the Chevy Trax as the go-to car for event-driven lifestyles

Reinforced Chevy’s identity as a forward-thinking brand

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