Draft Kings

The Project

Content Creation

DraftKings partnered with creators to boost visibility during the NCAA Sweet 16 and Elite 8, promoting their Sportsbook platform and exclusive betting offers. I created content that brought March Madness hype to life while positioning DraftKings as an accessible platform for both experienced and first-time bettors

What I Brought To The Project

Produced sports-focused content tailored to March Madness excitement

Highlighted promotional betting offers in a digestible, fun way

Made DraftKings approachable for new users through simplified messaging

Blended sports culture with digital interaction

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Draft Kings

Results & Impact

Over 46,000 views and 42,000 accounts reached

Nearly 65% of engagement came from non-followers

Successfully increased brand awareness during a key sports moment

Positioned DraftKings as the go-to sportsbook for high-stakes tournaments

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