Foot Locker

The Project

2022

Short Film, Ad Collaboration, Directing

Foot Locker wanted to spotlight the Nike Air Max DN through a fashion-first campaign that merged sneaker drops with curated outfit content. I developed a reel that reflected the evolution of sneaker culture and how the Air Max DN bridges classic design with modern edge, aligning it with youth fashion and streetwear communities.

What I Brought To The Project

Creative Input: Infused my signature dance style into the campaign, ensuring every movement felt fresh, high-energy, and culturally relevant.

Styled and modeled looks that showcased the versatility of the Air Max DN

Merged fashion and function to connect with both sneakerheads and lifestyle followers

Shot dynamic video content optimized for platform visibility

Created a visually striking reel that could live on both brand and creator channels

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Foot Locker

Results & Impact

164,713 views and 116,669 accounts reached

86.4% of viewers were non-followers

2,818 interactions: 2,498 likes, 142 shares, 107 saves, 71 comments

Nearly 10 days total watch time

Cemented the sneaker’s hype and visibility in key fashion circles

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